The Expanding EV Market: Observations in a year of growth

Plug In America is the voice of the electric vehicle (EV) consumer; while several groups perform surveys of EV drivers, Plug In America’s membership includes EV drivers with years or even decades of experience with the vehicles. In September– December 2021, Plug In America surveyed over 5,500 EV owners and more than 1,400 individuals interested in purchasing an EV.1 This survey follows our prior survey2 and will be an annual series. Similar to last year, the intent of this survey is to understand the current state of EV driving and consideration in the United States, in particular:

• What are the primary motivations for drivers and those considering EVs?
• What are the most valuable sources of information available to EV customers? 
• What is the quality of the current EV buying experience for customers?
• Are EV owners content? Why and why not?
• What are the most significant concerns with existing fast-charging networks?
• Where do prospective EV owners converge and diverge from existing owners?