Plug-in electric vehicles and the shift to transportation electrification (TE) have been proven to provide significant benefits to all customers in utility service territories, the electric grid and to each state. To achieve these benefits, and to meet various climate and air quality goals, many states and cities have adopted specific targets and goals to advance transportation electrification. While many barriers to greater adoption of electric vehicles (EVs) exist, the barriers of education and outreach (E&O) for these vehicles must still be addressed.

This paper examines the current state of E&O in transportation electrification and lays the foundation for why utility investment in E&O is the missing piece to achieving goals for widespread TE in a state or region. The paper outlines eight key reasons for why utilities should be enabled to invest in E&O for transportation
electrification programs.

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