The Road to Clean: How to message electric vehicles in a charged environment

Continued investment in electric vehicle (EV) programs depends on broad public support. While EV sales have been accelerating dramatically, perspectives on EVs have become starkly partisan as a result of misinformation.

Through extensive testing, we’ve identified effective messages that can overcome these misperceptions, increase relevance, and boost support for clean vehicle programs.

This guide shares a recommended communication platform grounded in affordability, practicality, pollution reduction, and consumer choice. It provides helpful tips on what to say (and what not to say) when striving to connect with real people on the topic of clean vehicles.